Career Opportunities in Advertising
Indian market is one of the fastest growing corporate hubs of the world. Advertisement is one of the most glamorous industries in the world. Various multi national companies prefer Indian market for their rapid progress. It is the means of influencing the public, in general, turning them in to consumers of the products and services you are trying to market, through messages that can be visual, oral or both. Advertising plays a critical role in marketing of their products. Advertising is one of the aspects of mass communication. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. Advertising is a new and fast growing career in India. Advertising Agencies generally prefer those individuals who have a creative bend of mind, can think independently but work well in teams. If you are interested in pursuing a career in advertising, you must be highly goal driven and work well in time pressures. Since this industry is very competitive, you must be willing to give your best at all times to make a successful career.
Courses and Eligibility :
Eligibility for most of the advertising postgraduate courses is graduation in any discipline with a minimum of 50 percent marks. Admission to most of these courses is based on an entrance exam and / or interview. Some colleges also offer BA courses in advertising, for which they need students who have cleared class XII. There are also specialized courses in advertising / mass communication at diploma level and post graduate level for which basic qualification is graduation. In addition there are also certificate courses for which 10+2 is enough.
Career Prospects :
A career in advertisement is very glamorous and at the same time very challenging, in terms of both physical and intellectual labour. Advertisement finds its significance in every sphere of life whether it is a firm, a certain brand, some personality, some religious or voluntary every unit use some form of advertising so that they can communicate with their specific audience. The salary configuration in the industry is very high and if you have the knack and skill in yourself, you can unabatedly reach the top in no time. It is a perfect profession for all of you who have some creativity and who can easily deal with work pressure. Due to growing economic liberalization and the changing trends in society, advertising industry has gained tremendous grounds and has already established itself as a lucrative career option. Advertising is one aspect in Mass Communication and is integrally linked with marketing and public relations.
Remuneration :
Career in advertising brings attractive remuneration and perks. Fresh graduates can start with a salary of Rs.9,000/- to Rs.15,000/- per month. While those with MBAs and professional training in advertising can get salaries ranging from Rs.15,000/- to Rs.20,000/- per month. Salary of a successful advertising person you can be around Rs.30,000/- to Rs.50,000/- per month depending on the advertising agency or company. In a few years down the line, you may expect to earn more than 2.5 lakhs per annum and even there is more scope for improvement.