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Public Relation Courses |
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Public Relation profession involves promotion intended to create goodwill for a person or an institution. It is basically the job of maintaining a mutually beneficial relationship with internal and external public with whom an organization is related. Public relations include the monitoring and evaluation of attitudes of both external and internal public. External public include suppliers, consuemrs, governament, media and shar holders. Internal public include the employees and opinion leaders of an organization.
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Today Public Relations officials are in high demand these days. People who have good communication skills, analytical mind, patience, good organizational skills, resilience and the courage to handle crisis can find their dream jobs as public relation officers.
(PRO’s) The public relation officers ensure a smooth running of the organization by maintaining a two way flow of communication among the employers and employees. The nead for employing public relation officers came into being when government and private companies felt the need for marketing their services and products. In case of an internal crisis the role of the public relation officer (PRO) becomes prominent as he saves the day for the organization through timely communications. Public relations also encompass the job of preparing house journals for maintaining contact with public.
Qualifications to join Public Relation Course: Usually diploma or post graduate diploma courses on public relations are conducted by various institutions. Candidates with a bachelor's degree, preferably with a background of social sciences or humanities can opt for public relation course (PRO). Other than these there are also short term certificate PRO courses. Very few institutes offer a two year master degree course in public relations. Most courses on advertisement also comprise an additional paper on public relations. Certain institutes admit candidates on the basis of entrance tests conducted by them while others depend completely on merit lists.
Scopes in India:For students of public relations in India there are many opportunities. They can be employed in public sector, private sector, hospitals, hotels, banks, tourist agencies, consultancy firms, educational Institutions to name a few.
Scopes Abroad:There is a grat demand for PR personnel with a background in Finance, Medicine, Science & Technology, International Affairs and other such specialized fields.In the USA, PR practitioners are hired mainly for business, schools, universities, media and government centers. Majority of PR professionals abroad are appointed by PR agencies providing their services to clients based around the globe.
The various posts where a student of public relation can apply are:
Public Affairs Coordinator
Communications associate
Communications Officer
Communications Manager
Media Relations officer
Press Secretary
Director of External Affairs
Marketing communication Specialist
Communications Professional
Development Director
Communications/Research Analyst
Public figures like a film actor or a politician in the present day also hire PROs to create their public image.
Today there are various Public Relation courses offered by a number of institutes in India.
Institutes conducting Public Relations courses in India are:
- Symbiosis institute of Mass communication, Pune
- Makhanlal Chaturvedi National University of Journalism, Bhopal
- School of Broadcasting and Communication, Mumbai
- Xavier Institute of communication Mumbai
- Indian Institute of Mass Communication, New Delhi
- Mudra Institute of communication, Ahmedabad
- The Indian Foundation for PR education and Research, Greater Kailash, New Delhi
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